Website Impersonation System and Method

摘要

Embodiments provide systems and methods for operating a site in multiple modes including an impersonation mode and a non-impersonation mode. In one embodiment of the non-impersonation mode of operation, a server can be configured to request visitor segments corresponding to a website visitor from a segment provider and process requests associated with the website visitor using the visitor segments associated with the website visitor (and provided by the segment provider) to generate web page files for segment dependent web pages. In one embodiment of the impersonation mode of operation, a server can be configured to process requests associated with the website visitor for segment dependent web pages using impersonated user segments specified by a user to generate the web page files.

主权项

1. A system comprising:
a repository storing a web page definitions for segment dependent web pages; a server coupled to the repository, the server configured to:
receive requests associated with a website visitor for segment dependent web pages;determine whether to operate in an impersonation mode of operation or a non-impersonation mode of operation;wherein in the non-impersonation mode of operation, the server is configured to:
request visitor segments corresponding to the website visitor from a segment provider;receive the visitor segments corresponding to the website visitor from the segment provider; andprocess the requests associated with the website visitor for segment dependent web pages using the received visitor segments associated with the website visitor to generate web page files for the segment dependent web pages based on applying a set of targeting rules to the visitor segments associated with the website visitor; andwherein in the impersonation mode of operation, the server is configured to:
process the requests associated with the website visitor for the segment dependent web pages using impersonated user segments specified by a user to generate the web page files based on applying the set of targeting rules to the impersonated user segments.