DRIVE METHOD OF ELECTROPHORETIC DISPLAY DEVICE, CONTROL CIRCUIT OF ELECTROPHORETIC DISPLAY DEVICE, ELECTROPHORETIC DISPLAY DEVICE, AND ELECTRONIC EQUIPMENT

摘要

PROBLEM TO BE SOLVED: To provide a drive method of an electrophoretic display capable of performing high-quality display.SOLUTION: An electrophoretic display device 150 comprises: a pixel electrode 22; a common electrode 23; an electrophoretic material 24; and a storage capacitive element 25. An EPD capacitance is much smaller than a storage capacitance. The electrophoretic material 24 includes first particles and second particles. An electric field to be generated between the pixel electrode 22 and the common electrode 23 upon distributing the first particles close to the common electrode is configured to be an alternating electric field in which a first strong electric field FSF that is strong and orienting in a first direction and a second weak electric field SWF that is weak than the first strong field are alternately repeated in a common potential cycle T. Thereby, first particles and the second particles are efficiently separated, which gives a high contrast ratio and high picture qualities to the electrophoretic display device 150.