METHOD AND SYSTEM OF CUSTOMER LEVEL TRANSACTION ANALYTICS ACROSS MERCHANT SITES

摘要

A method for reporting a consumer profile includes: storing offline financial transaction data involving at least two merchants, each transaction associated with a consumer; receiving an information request, the request including a consumer identifier; identifying browsing information associated with the consumer; analyzing the browsing information and the transactions associated with the consumer to identify a profile; and transmitting the profile to a merchant. A method for displaying a customized web page includes: storing browsing data associated with a consumer; receiving a web page request; identifying the consumer identifier; transmitting an information request, the request including the consumer identifier; receiving offline transaction information for transactions involving the consumer and at least two merchants; analyzing the browsing data and the transaction information to identify a profile; customizing the web page data based on the profile; and transmitting the customized web page data to the consumer for display.

主权项

1. A method of reporting a consumer profile to a merchant, comprising:
storing, in a database, a plurality of transaction data entries, wherein each transaction data entry is associated with a consumer and includes a plurality of financial transactions, the plurality of financial transactions involving at least two merchants and including offline transactions; receiving, from a merchant, a request for information, wherein the request for information includes at least a consumer identifier corresponding to the consumer; identifying, by a processing device, browsing information associated with the consumer, wherein the browsing information includes information corresponding to at least two merchant web sites; analyzing, by the processing device, the browsing information and the transaction data entry associated with the consumer to identify a consumer profile associated with the consumer; and transmitting, by a transmitting device, the consumer profile to the merchant.