| 摘要 |
A method and a system, for in-store advertising using a smartphone suitable for marketing which realizes on-site discount and on-site promotion. A system for in-store advertising using a smartphone includes: a central server for outputting a plurality of advertising sound codes; a relay for wirelessly transmitting one sound code provided from the central server; and a smartphone which has an in-store advertising application for receiving sound codes. The smartphone checks whether an advertising sound code is received or not according to the activation of the in-store advertising application, displays an advertisement corresponding to the sound code on a smartphone according to the reception of the sound code. The smartphone stops displaying the advertisement corresponding to the sound code and starts displaying a screen corresponding to scanning when one between barcode and QR code attached to a display shelf or a merchandise is scanned. Also, the smartphone stops displaying the advertisement corresponding to the sound code and starts displaying an advertisement corresponding to the recognition of an RFID code according to the recognition of the RFID code attached to the display shelf or the merchandise. |
