BIOSENSITIVE RESPONSE EVALUATION FOR DESIGN AND RESEARCH

摘要

Biosensitive response evaluation improves both design and marketing research by combining eye tracking information with biosensor information to determine the relative brain state of various market research respondents at the precise moment they are focused on specific parts of a marketing stimulus. Areas of interest (AOI) are demarcated using surface-based coordinates of the marketing stimulus. Relative physiological effects associated with each demarcated AOI are identified as part of biosensor response data and may be directly correlated with a purchase decision. Response data collected from biosensors may help predict how proposed alterations to a marketing stimulus will alter sales.