| 摘要 |
Embodiments of the present invention provide an advertisement storage method, and an advertisement insertion method, apparatus and system; and relate to the mobile communication field. The advertisement insertion system comprises an advertisement providing apparatus, an advertisement policy and charging controller, an advertisement storage device, and an advertisement insertion apparatus and terminal, these parts are mutually connected through a wireless network or a wired network. By using the advertisement insertion system comprising the advertisement policy and charging controller, advertisement storage device, and advertisement insertion apparatus and terminal in the present invention, a process of automatically receiving, storing, and inserting the advertisement can be implemented without the need of any human intervention performed by the service provider; in comparison with the advertisement storage process requiring a lot of human resources and time resources and a process of setting the advertisement in a server managed by the service provider in the prior art, the present invention can save the human resources and time resources, and moreover, greatly improves the advertisement insertion efficiency. |
