发明名称 Generating customized marketing messages at a customer level using current events data
摘要 A computer implemented method, apparatus, and computer usable program code for generating customized marketing messages using current events data. In one embodiment, external marketing data is received from a set of sources to form the current events data. The current events data is processed to form dynamic data. A customized marketing message is generated for the customer using the dynamic data.
申请公布号 US8639563(B2) 申请公布日期 2014.01.28
申请号 US20070769409 申请日期 2007.06.27
申请人 ANGELL ROBERT LEE;KRAEMER JAMES R.;INTERNATIONAL BUSINESS MACHINES CORPORATION 发明人 ANGELL ROBERT LEE;KRAEMER JAMES R.
分类号 G06Q30/00 主分类号 G06Q30/00
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