SELECTING ADVERTISEMENT FOR PRESENTATION USING PURCHASE DATA OF PENDING TRANSACTION

摘要

A method is disclosed for selecting an advertisement. The method may begin with identifying a computer system comprising a point-of-sale system and an expert system. The point-of-sale system may be used to conduct a point-of-sale transaction involving a customer and one or more items. The computer system may generate a plurality of advertisements, each comprising a machine-readable code encoded with a transaction identification unique to the transaction. During the transaction, data corresponding to the one or more items (e.g., an identification of the items) may be passed to the expert system. The expert system may use the data to identify or predict which advertisement of the plurality of advertisements is most likely to elicit a desired response from the customer. The point-of-sale system may then present that advertisement to the customer.