METHOD AND SYSTEM FOR SPLICING ADVERTISEMENT, SPLICER, AND HEAD END DEVICE

摘要

The present disclosure provides a method and system for splicing an advertisement, a splicer, and a head end device. The method includes: performing real-time transport protocol encapsulation processing on coded video data, to obtain at least one of a real-time transport protocol packet and a real-time transport protocol control protocol packet; and carrying splice information in the obtained real-time transport protocol packet or real-time transport protocol control protocol packet, and sending the real-time transport protocol packet or real-time transport protocol control protocol packet to a splicer, so that the splicer splices a received targeted advertisement into an advertisement avail of the video data according to the splice information in the received real-time transport protocol packet or real-time transport protocol control protocol packet.