发明名称 |
APPARATUS AND METHOD FOR THE COMPULSORY VIEWING OF ADVERTISEMENTS |
摘要 |
The present invention relates to an apparatus and method for the compulsory viewing of advertisements in conjunction with a DRM technique for protecting a multimedia service. For this purpose, a method for forcing a user to view advertisements on the device of the user comprises the following steps: upon receipt of a request for the provision of content, determining whether or not information on compulsory advertisement viewing is included in a rights object for the requested content; if information on compulsory advertisement viewing is included, detecting the advertisement relevant to the requested content; playing the detected advertisement for a predetermined compulsory playback time; and providing the requested content upon the completion of the playback of the advertisement. |
申请公布号 |
EP2555149(A4) |
申请公布日期 |
2013.08.21 |
申请号 |
EP20110763063 |
申请日期 |
2011.03.31 |
申请人 |
SAMSUNG ELECTRONICS CO., LTD |
发明人 |
HWANG, SUNG-OH;SELEZNEV, SERGEY NIKOLAYEVICH;SONG, JAE-YEON;KANG, BO-GYEONG |
分类号 |
G06Q30/02;H04H60/15;G06Q30/00;H04N5/445 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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