发明名称 SYSTEMS AND METHODS FOR USING A BEHAVIOR HISTORY OF A USER TO AUGMENT CONTENT OF A WEBPAGE
摘要 <p>The present disclosure is related to systems and method for selecting keywords to augment on a web page based on a behavior history of a user. The system may include a profiler storing to a user profile identified by a unique identifier interactions of a user with one or more keywords on one or more web pages visited by the user. The interactions may be received from an agent of a client. The one or more keywords augmented with content from the server. The system may include a server receiving from the agent content of a web page being loaded on the client for the user. The server may determine keywords from the content of the web page that match a predetermined set of keywords of one or more campaigns for the web page. The server may identify that one or more of the matching keywords are stored in the user profile and may change, responsive to this identification, a ranking of the matching keywords based on the user profile. The server may transmit to the agent a set of matching keywords and their corresponding campaigns based on the changed ranking.</p>
申请公布号 EP2628097(A1) 申请公布日期 2013.08.21
申请号 EP20110776963 申请日期 2011.10.14
申请人 VIBRANT MEDIA, INC. 发明人 DOIG, TOBY;CACKETT, IAN
分类号 G06F17/30 主分类号 G06F17/30
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