Interactive printed article with touch sensitive switches and wireless interface.

摘要

A printed article 2, such as a poster or point-of-sale display, comprises a substrate 21, a touch- or proximity-sensitive switch 25 supported on the substrate, a processor 26 configured to generate a message and a wireless interface 26, 28 configured to transmit the message wirelessly. In particular, the wireless interface is designed to communicate with a mobile phone 3 using Bluetooth or Wifi. The printed article may also be provided with mobile telecommunications connectivity such as GSM or 3G. The message may cause the mobile phone to download an app 14 and/or other content 15 from servers 16, 17 located either on a LAN or WAN. The touch sensitive or proximity sensitive switches are preferably printed on the substrate in conductive ink, or may be formed from foil.