发明名称 SERVER SIDE MOBILE AUDIENCE INTELLIGENCE CREATION
摘要 The present invention is directed toward a method and system for tracking webpage requests from web browsers without invading the privacy of the corresponding users. A server receives the webpage requests, and extracts from each of them a user-neutral identifier and URL. The server creates records of these webpage requests, and these records are used to create and update profiles for the corresponding user-neutral identifiers. Since the user-neutral identifiers are not tied to user-specific information, the profiles are made anonymous and user privacy can be protected. However, since each user-neutral identifier is tied to a particular web browser, useful information regarding individual browsing behavior can be obtained. Furthermore, the requested URL's can be categorized before being used to update the profiles, thus eliminating concerns that a user's browsing activity might be tracked from website to website.
申请公布号 US2013080498(A1) 申请公布日期 2013.03.28
申请号 US201113240514 申请日期 2011.09.22
申请人 DESILVA MAHI;MERCHANT SAMEER;MOORES LAWRENCE W.;OPERA SOFTWARE ASA 发明人 DESILVA MAHI;MERCHANT SAMEER;MOORES LAWRENCE W.
分类号 G06F15/16 主分类号 G06F15/16
代理机构 代理人
主权项
地址