CONSUMER CONTACTS OPTIMIZATION METHOD AND SYSTEM THEREOF

摘要

PURPOSE: A method for optimizing a consumer contact point and a system thereof are provided to accurately derive a recognition correlation between a predetermined advertising rate and an actual consumer by using consumer action behavior data based on a recognition degree of the consumer. CONSTITUTION: A consumer recognition degree of a corresponding product group is extracted from customer behavior data. A influence coefficient by contact points indicating a correlation with PR(Perceived Reach) by contact points is derived(S120). Each PR by estimation contact points for a corresponding brand is calculated by using an advertisement rate efficiency function by contact points and the influence coefficient(S130). The PR by estimation contact points is calculated by removing a overlapping rate between contacts from a contact combination having a optimal effect contact point distribution under a preset constraint condition. [Reference numerals] (AA) Start; (BB) End; (S110) Securing a consumer behavior database; (S120) Extracting consumer cognition based data; (S130) Optimizing a consumer contact point; (S140) Executing an optimal advertisement; (S150) Evaluating an execution result