| 摘要 |
Technologies for providing a digital advertising system and a method for controlling the same are provided. The method includes setting a price for each time unit in a target time slot of a digital sign at least with reference to a usage rate. Advertisers for the time units are selected in response to requests received therefrom via a communication network to advertise in the target time slot. Content segments are received from the selected advertisers via the communication network, and content packages, each including at least one content segment and metadata related thereto, are generated and transmitted to the digital sign via the same or a different communication network. The usage rate is a function of the time units being used for advertising and all the available time units in the target time slot, all the time slots, or a subset of all of the time slots.
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