Apparatus and method for the compulsory viewing of advertisements

摘要

The present invention relates to an apparatus and method for the compulsory viewing of advertisements in conjunction with a DRM technique for protecting a multimedia service. For this purpose, a method for forcing a user to view advertisements on the device of the user comprises the following steps: upon receipt of a request for the provision of content, determining whether or not information on compulsory advertisement viewing is included in a rights object for the requested content; if information on compulsory advertisement viewing is included, detecting the advertisement relevant to the requested content; playing the detected advertisement for a predetermined compulsory playback time; and providing the requested content upon the completion of the playback of the advertisement.