发明名称 |
Interactive marketing system using short text messages |
摘要 |
An interactive direct response system combines the use of short text message systems (SMS) via cell phones (100) with a database (102) and website to enable advertisers to view in real time customer responses to a direct response campaign. Customers are invited to respond to a defined advertisement on for example a billboard by responding to a single telephone number associated with the website by sending a text message linked to that particular advertisement, i.e. a single word (104,106). A computer receives and analyses the responses and sends an acknowledgement message to the customer. |
申请公布号 |
US8249920(B2) |
申请公布日期 |
2012.08.21 |
申请号 |
US20030240775 |
申请日期 |
2003.09.12 |
申请人 |
SMITH GLEN DAVID;ZYZEBA HOLDING LIMITED |
发明人 |
SMITH GLEN DAVID |
分类号 |
G06Q30/00;G06F15/163;G09F19/00;G09F21/00;G09F27/00;H04L29/00;H04W4/14;H04W8/18;H04W84/04 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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