| 摘要 |
PURPOSE: An event advertisement method and a server thereof are provided to induce a user to naturally click by registering the user, who clicks an advertisement using a CPC(Cost Per Click) billing system, as an event applicant. CONSTITUTION: An authentication processing unit(110) connects a session to a terminal according to the transmission request of a detail AD(Advertisement) page corresponding to a AD item. An event managing unit(150) extracts user information from session information about the terminal and registers the user information in an event applicant list about the AD item. An AD rates managing unit(170) computes the number of users registered in the applicant list through the number of valid clicks to the AD item and calculates AD rates based on CPC(Cost Per Click) changing according to the number of the valid clicks and then bills an advertiser.
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