| 摘要 |
<P>PROBLEM TO BE SOLVED: To disclose an advertisement management system and method. <P>SOLUTION: An advertisement management system relating to one embodiment includes: a registration part for registering at least one of a second advertiser or an advertiser group as the object of bench marking in reference to the advertisement management of a first advertiser; and a providing part for providing a first advertiser with the update information of the advertisement index of the second advertiser or the advertiser group. The advertisement management system is configured not only to provide an advertiser who has a little experience in advertisement management with information relating to the advertisement index of another advertiser as the object of bench marking, but also to prevent the advertiser from seceding from a search advertisement market by automatically changing bid information in accordance with the advertisement index of the other advertiser. <P>COPYRIGHT: (C)2012,JPO&INPIT |
