| 摘要 |
Techniques are provided that include utilization of correlation techniques in online advertising. Methods are provided in which, for top-performing articles and advertisements, for example, correlation scores are computed, which provide a quantitative measure relating to performance. An aggregate correlation index may be computed, and individual correlation scores may be determined in relation to the correlation index. In determining positioning of scored articles and advertisements to be displayed on a Web page, preference may be given, as at least one factor in the determination, to position an article adjacent or proximate to an advertisement if they have similar correlation scores. |
