发明名称 |
INTERACTIVE ADVERTISEMENT |
摘要 |
Implementations discussed herein are directed to providing interactive advertisements to a viewer of a broadcast or other program service transmission. Interactive advertisements include product offering advertisements that give details regarding sales of specific products or retailers that offering specific products for sale. A user may create a shopping list or other indicator that specifies which product offering advertisements are displayed. Product offering advertisements may be displayed concurrently with content from a program service transmission. Extended product offering advertisement that provide further details regarding a product for sale may be displayed in response to user selections of particular product offering advertisements. Product offering advertisements and/or extended product offering advertisements may be displayed on a front panel screen of a receiver or on a television or other output device used to display program service content. |
申请公布号 |
WO2012039696(A1) |
申请公布日期 |
2012.03.29 |
申请号 |
WO2010UA00068 |
申请日期 |
2010.09.21 |
申请人 |
ECHOSTAR UKRAINE, L.L.C.;MEDVEDENKO, EUGENE |
发明人 |
MEDVEDENKO, EUGENE |
分类号 |
H04N5/445 |
主分类号 |
H04N5/445 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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