| 摘要 |
What is described is new method of marketing of wine in relation to a sport or a sporting event. What is also described is a new method of integrating and selling wine at the sporting event or in association with a sport. The methods including the creation of a wine club for selecting and licensing of brands to be associated with selected high quality wines each brand linked with a famous player. Further, the wine club will brand the sport association in association with the wine club and the branded wines. The method also include the use of a wide range of marketing outlets to help promote the wine including the construction of temporary structures to be placed at selected sports events and tournaments, direct sales, sales to corporate programs, offering of travel services, concession stands, or existing clubhouses.
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