ONLINE SIMULATIONS AND NETWORK APPLICATIONS

摘要

Systems and methods are provided that involve a player to a significant degree with an advertisement and its accompanying product or service. One setting of the system and method may be a network application that is adjunct to an online simulation such as an MMO game. The system and method may be implemented in either or both, or in video games that are embodied in just one of these. The system and method provide a convenient way to tie advertising to game content. By use of advertisements, the user (through the player character) can become aware of and can access in-game items, player character attribute modifications, and rewards. Such advertisements may be banner advertisements or any other type of advertising. By taking advantage of the offers presented in the advertisements, a user of the network application may obtain items for their own use or for that of a corresponding MMO character.