| 摘要 |
A system for providing an online advertising platform includes a first non-transitory machine-readable medium storing information defining an inventory taxonomy that includes a set of platform inventory quality attributes, a set of platform inventory content categories, and a set of non-platform-to-platform mappings. The system further includes a second non-transitory machine-readable medium storing identifiers of classified inventory, each identifier being associated with a unit of inventory that is classified according to the inventory taxonomy. The system also includes a third non-transitory machine-readable medium storing instructions executable by one or more data processors to provide a user interface through which an inventory buyer on the platform defines a set of inventory buying opportunities at least in part by specifying targeting criteria using the inventory taxonomy; and store information characterizing the set of inventory buying opportunities in association with the buyer.
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