TARGETED ADVERTISING BY CONTEXT OF MEDIA CONTENT

摘要

A computer-controlled system and method for inserting real-time targeted advertising in media content such as a video stream based upon contextual information occurring in the video stream. The system detects and extracts contextual information such as subtitles, closed captions, and tags associated with images in the video stream and then determines whether the contextual information is related to any advertisements in a database of advertisements. The contextual information may be utilized together with other advertising criteria and audience qualifiers to prioritize the advertisements for automatic insertion at the next advertising splice point.