| 摘要 |
Systems, apparatus and methods provide an automatic capability for generating interactivity event applications for execution on receiver devices within a broadcast network based upon interactivity event application data, information and sequence logic. Interactivity event content providers may provide to a broadcast network interactivity event application data, event metadata information and sequence logic a broadcast network. Interactive sequences may be created and transmitted over a broadcast network on short notice. Interactive sequences may be created on-demand, based on the context and content of a monitored real-time channel. Interactive sequences may be scheduled based on the content of a live broadcast program. Application data, resources and templates may be delivered to a mobile receiving device in-band, along with a broadcasted interactivity event.
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