| 摘要 |
<p>Provided is a location identifying method and a location identifying device that can efficiently identify a location for installing an advertisement or a billboard where a high propaganda effect can be achieved. The location identifying method calculates the orientation of users from location information of mobile communication terminals, and estimates the field of view of the users, and identifies the location where the lines of sight of the users are concentrated from this field of view. Nowadays, a great many users possess mobile communication terminals. Therefore, a high propaganda effect can be expected, if advertisements were to be installed at a place where the lines of sight of users possessing mobile communication terminals are concentrated. Such being the case, an installation location where a high propaganda effect can be achieved is able to be identified, by identifying a place where the lines of sight of users possessing mobile communication terminals are concentrated. Furthermore, installation locations of advertisements can be identified efficiently, because location information of mobile communication terminals is all that needs to be obtained. Therefore, a location for installing an advertisement or a billboard where a high propaganda effect can be achieved is able to be identified efficiently.</p> |
