摘要 |
PURPOSE: A method for calculating the market scale of products and a system thereof are provided to calculate product interest levels through the product sale of each customer or question research results about a customer reference target of an analysis target product according to a classified grade, thereby calculating the market scale of products using estimation and the application of actual product purchase records. CONSTITUTION: A product market scale calculation server(100) comprises a product charm calculator(110) and a product market scale calculator(130). Through the product purchases of each customer or question research results about a customer reference target of an analysis target product, the product market scale calculation server calculates product interest levels of the analysis area of the customer reference target and upper areas. The product market scale calculator calculates the product market scale of each analysis area. |