| 摘要 |
PURPOSE: A method and a system for providing an advertisement effect report are provided to display advertisement effects for a search advertisement and an advertisement management history, thereby easily analyzing advertisement performance before/after advertisement management. CONSTITUTION: An advertisement effect about a search advertisement is calculated(S301). An advertisement management history of the search advertisement is stored(S302). The advertisement effect is provided together with the advertisement management history(S303). At least one among an exposing frequency, a click frequency and ratios of the click frequency to the exposing frequency is calculated as the advertisement effect.
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