| 摘要 |
The invention concerns a cost-reduction method per action performed during an online interactive advertising campaign. The method implements the following steps: the cost of each keyword in the campaign is revalued (12), positive keywords are generated (16), negative keywords are generated (17), automatic performance tests (20) of the advertising campaign are conducted, the best messages (19) of the campaign are generated, the advertising campaign is sent to the Search Engine Media.
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