METHODS, COMMUNICATIONS DEVICES, AND COMPUTER PROGRAM PRODUCTS FOR SELECTING AN ADVERTISEMENT TO INITIATE DEVICE-TO-DEVICE COMMUNICATIONS

摘要

Methods, communications devices, and computer program products for selecting an advertisement to initiate communications between communication devices using an Internet protocol enabled television infrastructure are provided. Input of a call back number is received. Advertisement data of an enterprise is accessed via an Internet protocol enabled device. A selection is received to initiate a communication to the enterprise. A selection of the call back number is received. The call back number is contacted, in response to an indication that the enterprise has been contacted for initiation of the communication.