| 摘要 |
The invention concerns a method for the measurement of the impact of an advertisement concerning a product or service, displayed on at least one advertising billboard (1). According to the method of the invention, the identity of at least one person (4) passing close by the said billboard (1) within a given geographical area (Z1) and during a given period of time, is collected and memorized on the basis of at least one wireless transmission of an identifier contained in at least one portable device (41, 42, 43) likely to be carried by the said person (4). Then, for each memorized identity, any subsequent action out of a predefined list of actions connected to the said product or service and carried out by the said identified person, is collected, and calculation of a global score that is representative of the impact of the said advertisement based on basic predefined scores associated to the said connected actions is then carried out.
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