| 摘要 |
A system that facilitates targeted advertising is described in detail herein. The system includes a receiver component that receives user data that includes historical searching and browsing activity of a user. A profile generator component generates a user profile based at least in part upon a subset of the user data, wherein the user profile includes a plurality of keywords, wherein at least one keyword in the plurality of keywords is assigned a score that is indicative of a probability that an advertisement corresponding to the keyword will be monetized.
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