METHOD AND APPARATUS TO PERFORM TELEVISION PROGRAM INSERTION DURING COMMERCIAL TIME SLOT INTERVAL

摘要

A system and method of television program insertion during an advertisement time slot may include a set top box (STB) receiving program and advertisement content from a digital subscriber line access module (DSLAM). Program content may be substituted for advertisement content during a regularly scheduled advertisement time slot to attract viewer's who are surfing channels for desirable content. The program content may be limited to a preview or sample of the program. Subsequent advertisement time slots may offer regularly scheduled advertisements.