METHOD AND APPARATUS FOR GENERATING A USER PROFILE

摘要

A method of generating a user profile initially comprises receiving (201, 203) characterising data, and optionally user preferences, for content items. The characterising data describe characteristics, such as content or context characteristics, of each content item. The content items are then clustered (205) into content item clusters in response to characterising data associated with each content item. For each content item cluster, cluster characterising data are determined (207) in response to characterising data and possibly user preferences associated with each content item in the content item cluster. First characterising data are then received (209) for a first content item, and a first content item cluster is selected (211) in response to a comparison of the first characterising data and the cluster characterising data of each content item cluster. A user profile is then generated (213) for the first content item in response to first cluster characterising data of the first content item cluster.