发明名称 |
Apparatus, system, and method for correlating a cost of media service to advertising exposure |
摘要 |
An apparatus, system, and method are disclosed for correlating a cost of receiving media to a user's exposure to advertising. A media display system including a media recorder detects and reports that a media display system user has skipped over an advertising program without watching or listening to the advertising program. A fee is calculated and charged to the user in lieu of the user's watching or listening to the advertising program. Alternatively, a user may subscribe to a service that allows the user to skip over some or all advertising programs displayed on the media display system.
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申请公布号 |
US7484656(B2) |
申请公布日期 |
2009.02.03 |
申请号 |
US20050280839 |
申请日期 |
2005.11.15 |
申请人 |
INTERNATIONAL BUSINESS MACHINES CORPORATION |
发明人 |
MCLEAN JAMES GORDON;WINARSKI DANIEL JAMES |
分类号 |
G06F17/00;H04H60/31 |
主分类号 |
G06F17/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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