摘要 |
A method and system for controlling an exposure form of a context advertisement are provided to analyze the text of a document to control the number of exposures of a context advertisement and an exposure interface, determine the text character through elements included in the text of the document and decide an advertisement exposure form according to the text character. A method for controlling an exposure form of a context advertisement includes a step(S201) of analyzing the text of a document according to a determination element determining an advertisement exposure form, a step(S202) of generating text analysis result data, and a step(S203) of determining a context advertisement exposure form by using the text analysis result data. |