A system 22 for obtaining feedback relating to an advertisement includes a receiver 24, reporting means 26, a database 28, an analyser 30 and an interface in the form of a website 32 hosted on the internet. The system 22 is arranged in communication with a plurality of users 36 wishing to submit feedback relating to an advertisement via the website 32. The website 32 is configured to accept feedback relating to an advertisement from the users 36.