ESTIMATING STATISTICS FOR ONLINE ADVERTISING CAMPAIGNS

摘要

Methods and systems associated with online advertising campaigns are described. For example, systems and methods are described, which provide estimated advertising campaign statistics (e.g., in real-time) based on hypothetical online advertising campaign parameters entered by users. In certain implementations, the described systems combine pre-processed log data with real-time algorithms to estimate statistics for online advertising campaigns, which target a particular set of digital documents that display advertisements.