ADVERTISEMENT EVALUATION SYSTEM AND ADVERTISEMENT EVALUATING METHOD

摘要

PROBLEM TO BE SOLVED: To evaluate a predictive result of an advertisement about an advertisement evaluation system, an advertisement evaluating method and advertisement evaluation program for evaluating a predictive result of an advertisement published in a web site.

SOLUTION: The advertisement evaluation system comprises: a storing means 12b for associating site identification information with a site category and with an advertisement condition of each web page included in the site to store them; a storing means 12c for associating result advertisement information showing information of advertisements that were actually published in the past with result web page information showing a web page publishing the advertisement and with an advertisement result value showing the result of the advertisement and storing them as a result of the advertisement delivered for publication; an advertisement publishing medium processing means 11a for reading and outputting the advertisement condition stored in the storing means 12b and urging an advertisement publishing wisher to select an advertisement condition on which the wisher wants to publish the advertisement; an advertisement evaluation processing means 11b for reading the result of the advertisement delivered for publication with which the result advertisement information coinciding with the selected desired advertisement condition is associated from the storing means 12c and calculating a predictive result value on the basis of the advertisement result value included in the result of the advertisement delivered for publication; and a display means 13 for displaying the predictive result value.

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