A roof system for a vehicle includes a panel assembly having a transparent roof panel (14), a privacy panel (18), and a transparent display panel (16). An image generator (40) is configured to display an image on the display panel (16) and a control system operates the image generator (40) and actuates the privacy panel (18) between a transparent mode and an opaque mode. The system may also includes a perimeter trim member (20) having a perimeter ventilation system surrounding the panels. The transparent display panel (16) may also be provided with a user interface region having instruments, displays and touch-activated switches (52). The system may also include ambient lighting bands (60) adjacent to the perimeter of the panels.