发明名称 System & Method of Delivering Content Based Advertising
摘要 A system and method is disclosed for presenting relevant advertising to user search queries. The ads can be selected by reference to an underlying content presented in organic search results. The ads can be combined and supplemented with conventional keyword/pay for placement type services to improve ad performance. The system can also be used for testing content related ads in advance of their presentation to potential third party partners in an advertising campaign.
申请公布号 US2008010270(A1) 申请公布日期 2008.01.10
申请号 US20060565352 申请日期 2006.11.30
申请人 GROSS JOHN N 发明人 GROSS JOHN N.
分类号 G06F17/30 主分类号 G06F17/30
代理机构 代理人
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