SALES EVENT WITH REAL-TIME PRICING

摘要

Disclosed are apparatus, methods, systems, and computer program products for providing pricing options for a sales event of online shopping over a data network. In one embodiment, an item selection signal is received over the data network from a data processing device associated with a customer. The item selection signal indicates an item selected for purchase. Responsive to receiving the item selection signal, a plurality of pricing options is retrieved for the selected item. A graphical representation of the plurality of pricing options is generated for display on the data processing device associated with the customer. A pricing option selection signal is received over the data network from the data processing device associated with the customer. The pricing option selection signal indicates a selected one of the plurality of pricing options. A pricing outcome is retrieved from an outcome determination module. The pricing outcome determines a sale price according to a price and a probability of the selected one pricing option. The sale price is provided over the data network to the data processing device associated with the customer for purchase of the selected item.