| 摘要 |
<p>This invention relates to a me I hod of monitoring online ban nor activity In a system (1) comprising a plurality of user computing devices (3) each having browser software loaded thereon to permit the viewing of web pages, an advertisement server (5) and a collection server (7). The plurality of user computing devices, the advertisement server and the collection server nre all connected by way of a communications network (9) Each of the user computing devices p) transmits web jrøge viewing requests to the advertisement server (5), The advertisement server transmits web pages containing banner advertisements to the user computing devices in response to the requests. When the user computing device displays the advertisement, the user computing device collates tag data relating to each of Êhe banner advertisements and transmits the tag data to the collection server (7) in a single server request message.</p> |
