METHODS AND SYSTEMS FOR FACILITATING INVESTMENT IN CONSUMER INTEREST IN ONLINE MEDIA

摘要

There is provided herein methods and systems for facilitating the trading, i.e. purchase and sale, of consumer interest arising from online media assets. A particular online media asset trading platform 102 is described, including various traffic capture 202, data mining, analytic 204 and customer lead sales 206 functions. Further provided is an investment structure 400 that facilitates private investment in the consumer interest arising from the online media assets traded by the trading system. The investment structure brings the discipline of the financial market directly to the management of online media assets, providing relative efficiency and predictability to online advertisers and publishers, and creating new opportunities for investors.