| 摘要 |
A method and apparatus for enabling and facilitating direct response marketing of products. A method includes providing product marketing program content, providing a reference to the product marketing program in the entertainment program, such that by selecting the reference, a viewer can view the product marketing program content, providing contact information for sales service in the product marketing program content, wherein the contact information in the product marketing program content allows a viewer to purchase a desired product, and providing sales service to facilitate the viewer's purchase. The entertainment program and product marketing program may be stored on an optical disk, such as a DVD.
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