| 摘要 |
A methodology for realtime paperless research in focus group generating valid actionable feedback and data before, during or within a very short period of the session. The methodology includes collection, processing mapping, analyzing and recognizing patterns of data points using multiple iterations in order to generate and output the valid actionable research data. The actionable data can be defined by converging data patterns and composite scores derived during the session. The methodology provides software tools and electronic survey mechanisms such that sufficient time can be expended to discuss the results between iterations. These interactive and focused discussions drive immediate changes in the survey such that the survey is ready in a short period of time for the next iteration. Converging patterns are generated by overlaying data from each iteration on top of the old data. Subcategories under parent categories are similarly processed during the group session.
|
