LIQUID CRYSTAL DISPLAY DEVICE

摘要

a liquid crystal display element unit (PX) initialized so that the liquid crystal molecule orientation state is shifted from the splay orientation to the bend orientation capable of displaying an image; and a drive circuit (DR) for applying a shift voltage for shifting the liquid crystal molecule orientation state from splay orientation to the bend orientation during initialization to the liquid crystal display element. Especially, the drive circuit (DR) includes a shift voltage setting unit for alternately setting the shift voltage to a first polarity and a second polarity which is inverse to the first polarity.