| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a configuration of an Internet advertising system that is easy for an operator of a content server to introduce in providing the rotation advertising function or the terminal specifications adaptive function. <P>SOLUTION: In the Internet advertising system, a content server control means sends content information 21, advertisement request information 22 and advertisement display identification information 26 in response to content information request information from a communication terminal. A terminal control means sends to an advertising server the advertisement request information 22 and the advertisement display identification information 26 obtained from a content server. In response to the advertisement request information 22 and the advertisement display identification information 26 from the communication terminal, and based on selection requirements set in such a way that selections vary over time, an advertising server control means selects from a plurality of kinds of pieces of advertisement information associated with the advertisement display identification information 26, and sends the selected pieces of advertisement information to the communication terminal. <P>COPYRIGHT: (C)2006,JPO&NCIPI |
