ADVERTISEMENT REQUEST-SIDE SERVER FOR USE IN ADVERTISEMENT DISTRIBUTION SYSTEM, COMMUNICATION PROVIDER-SIDE SERVER, AND COMMUNICATION TERMINAL

摘要

PROBLEM TO BE SOLVED: To provide an advertising-side server which carries out an advertisement without giving a sense of incongruity to the user of a communication terminal, a communication provider-side server which accurately grasp the viewing result of the advertisement, and a communication terminal for use in an advertisement distribution system.

SOLUTION: Characters (C1 to C3) for the advertisement are downloaded from a character database 304 in a database device 300 of an advertiser and are stored in a memory 106 of a mobile phone terminal 100, and advertisement information is displayed on a display part 112 at a prescribed timing. Each time an advertisement is carried out, information showing execution conditions of advertisement is transmitted to a communication provider-side server 200 through a data channel CH(d) and is stored in databases DB1 and DB2 of the communication provider-side server 200.

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